By Leslie Canter
April 24, 2015

Weekly Wrap: Fostering the Conversation

The digital world is never short on news. As this Friday wraps up, we whittle it down and reflect on events from the past week that particularly piqued our interest. Top news for the week included innovative product unveilings, publisher party crashing and old brands dipping their toes into new waters.

So read no further. In the brief below, People Pattern provides a quick update just in case you missed something.

By Leslie Canter
April 23, 2015

Infographic: Top Marketing Personas Across the U.S.

Not all Marketers are cut from the same cloth! As spring rolls in and with buying season just around the corner, we were interested to learn more about marketers’ top challenges and needs. Drawing on digital data and interest-based segmentation, People Pattern developed marketing personas unique to top cities around the United States. With the help of a little data science, we identified the top interests, challenges, hashtags and methods for engagement among marketing folks.

Check out our infographic below to see key marketing personas from around the U.S.

By Leslie Canter
April 20, 2015

Weekly Wrap: The See and Be Seen of Digital Media

As the week comes to a close, we reflect on news and events of the past few days. This week, People Pattern selected topics that reflect broader trends in digital marketing, as brands look for ways to optimize their efforts for greatest return on investment.

Issues of viewability, content marketing and new methods for in-platform content sharing were top of mind. In the brief below, People Pattern provides a quick update just in case you missed something.

Viewability