The Three-Pronged Approach to Digital Marketing

When it comes to managing your money, you’ll often hear it’s best to diversify your investments. Don’t put all your eggs in one basket, as the old saying goes. Experienced marketers know that digital.

Game On

Brand Affinity: Gamers and Energy Supplements It’s been a big couple of months for video game enthusiasts. Sony and Microsoft released their next-generation consoles, the Playstation 5 and Xbox Series X/S. Nvidia and AMD.

Who is going shopping during a Pandemic Black Friday?

The current pandemic due to the COVID-19 coronavirus has lasted long enough to significantly impact several industries, perhaps in permanent ways. Retail in particular is having a very difficult time. The traditional brick-and-mortar retail.

Audience Analysis: Is Golf on the Way Out?

Golf is often stereotyped as being out of touch with younger generations, a Baby Boomer luxury that’s largely fallen out of favor with Americans under 50. Commentators have spent the past few years dramatically.

A Data-Driven Look at the Republican #Resistance

Over the last year, few political factions have generated as much media attention as the so-called Republican Resistance – that is, GOP operatives who vocally oppose the President. Organizations like the Lincoln Project and.

Ahead of the Game

Like many twenty-somethings, once I realized the pandemic and related lockdowns would last much longer than the originally promised two weeks, I dusted off my old PlayStation 4 and settled in for the summer.

Sentiment Analysis: The Misunderstood Metric

If your job title contains any variation of the words “marketing,” “community,” or “brand,” you have very likely heard of sentiment analysis. Also known as opinion mining, this is the process of combing through.

How Audience Intelligence makes geographic market research quick and easy

When a retail business makes the decision to open or expand, they need to conduct extensive research on potential locations before making the big decision to invest. Traditionally, this process involves poring over demographic.

Defining audience intelligence

Audience intelligence is the study and understanding of both the demographic and psychographic characteristics or behaviors of a group of people or an ‘audience’. The production of audience intelligence involves collecting large amounts of.

What’s tickling Gen-Z and how they consume humor.

So you missed the most recent episode of The Ellen Show, and in an effort to stay up to date, you fire up your trusty Instagram app to see what you missed. You quickly.

Making Sense of Social Data in 2018

The times are a-changing In the distant future, when people take vacations to Mars and construction on I-35 is finally complete, 2018 will probably be remembered as the year that the world got serious.

WhitePaper - Evaluating influencer landscape

WHITE PAPER Evaluating the influencer marketing landscape “Influencer Marketing” is a practice understood by businesses long before the Internet was a thing. Who doesn’t remember food critics being pampered at local restaurants for a.