By Leslie Canter
April 24, 2015

Weekly Wrap: Fostering the Conversation

The digital world is never short on news. As this Friday wraps up, we whittle it down and reflect on events from the past week that particularly piqued our interest. Top news for the week included innovative product unveilings, publisher party crashing and old brands dipping their toes into new waters.

So read no further. In the brief below, People Pattern provides a quick update just in case you missed something.

By Leslie Canter
April 23, 2015

Infographic: Top Marketing Personas Across the U.S.

Not all Marketers are cut from the same cloth! As spring rolls in and with buying season just around the corner, we were interested to learn more about marketers’ top challenges and needs. Drawing on digital data and interest-based segmentation, People Pattern developed marketing personas unique to top cities around the United States. With the help of a little data science, we identified the top interests, challenges, hashtags and methods for engagement among marketing folks.

Check out our infographic below to see key marketing personas from around the U.S.

By Lara Hendrickson
April 22, 2015

People Pattern Happy Hour: Seattle

We’re hosting a happy hour in Seattle this Thursday, April 23rd starting at 6 PM, and we’d love for you to join us!

People Pattern debuted its Audience Insights platform to help companies turn unstructured data (Tweets, Facebook posts, ratings and reviews, commentary) into actionable persona sets, helping them gain an edge in the race to win, retain and serve customers.