Weekly Wrap: Live Streaming, Brand-Publishers & Healthcare

As the week comes to a close, we reflect on exciting news and events of the past few days. Among the many headlines, People Pattern has selected topics that piqued our fancy in one way or another.

On the coat tails of SXSW, live streaming applications are making headlines. In addition, major brands are venturing into new territories, healthcare needs to play catch-up and brands partner with indie bands to promote consumer products. Go figure.

So without further ado, today’s weekly wrap.

By Leslie Canter

March 26, 2015

Digital Media Drives Event Marketing Like A “Wrecking Ball”

The future, it turns out, smells like stale beer and burning “trees.” On a Thursday night in Austin, Texas, a crowd of festival goers embraced the mingling aromas to experience pop star Miley Cyrus perform with Mike Will Made-It, Atlanta rap artist and producer of Cyrus’ breakout album,”Bangerz,” at the Fader Fort stage.

Miley Cyrus’ appearance was not published on any official lineup. Rather, festival attendees learned of the event only a few hours before Cyrus stepped onstage through rumors started on digital channels.

Word of the surprise performance was promoted first as speculation and then confirmed through social media. Early mentions of the possibility of an appearance were seeded by influencers on the ground in Austin.

By Lara Hendrickson

March 24, 2015

People Pattern Launches to Convert Public Data Into Audience Insight

Audience Insights platform uses advanced data science techniques to connect unstructured data (posts, tweets, commentary, reviews) with marketing personas and segments

AUSTIN, Texas-(BUSINESS WIRE)-People Pattern today launched its Audience Insights platform, accompanied by a full set of APIs and services, that converts public, unstructured data into meaningful audience insights. With People Pattern, brands can accurately predict and segment audiences using public data and any demographic and psychographic classifiers they choose, helping them gain an edge in the race to win, retain and serve customers.

“Brands have amassed vast social audiences, but know extraordinarily little about the demographics, interests, attitudes and opinions of audience members,” said Ken Cho, founder and CEO of People Pattern, who previously founded and led social media marketing platform Spredfast. “To move ahead, brands need to find a fast, economical way to get value out of the vast amounts of public, unstructured data that is available to them on the Internet and social networks. People Pattern provides real data science to harness and understand public expression, and connect public data to audience segments and personas that fuel marketing.”

Led by Cho and University of Texas computational linguistics professor Jason Baldridge, People Pattern is built from ground up to help brands harness public, unstructured data to quickly and economically answer fundamental marketing questions: